ABSOLUT No Label

No label 
ABSOLUT VODKA – want to challenge labels and prejudice about sexual minorities. There are too many labels associated with the LGBT-community and with this initiative we want to find a way around them. We have launched a naked bottle with no label and no logo, to manifest the idea that no matter what’s on the outside, it’s the inside that really matters. With this incentive we invite you to participate in further discussions about labels and prejudice.

Client: Absolut Vodka. Work: Art direction. Agency: Family Business.
Award: Euro Best Silver